Project Title:
Creating new business opportunities by researching
and understanding supply chain requirements
Client:
LINPAC Corrugated Cases
Business Requirements
- To explore the criteria used when selecting a supplier for packaging
- To measure the image of our client vis-à-vis other suppliers
within the market place
- To research the importance of customer service
- To discuss future trends within the packaging industry
Project Outline
- To secure and conduct in-depth face-to-face interviews with Purchasing
Directors and Operations Directors of blue-chip food and drinks
companies
- To identify their specific purchasing criteria for suppliers
- To measure the importance of a range of purchasing criteria and
how various suppliers, including our client, performed against these
criteria
- To gauge their reaction to new trends within the industry and
ascertain their requirements therein
Project Outcome
- We conducted 15 interviews with major players within their target
market, lasting between 1 and 2 hours
- Our client gained invaluable feedback regarding the requirements
of its prospective customers in detail, together with an insight
into its image in the market place
- Our client has been able to develop its business in tandem with
the aspirations of its target market and tailor business tenders
to specific operational and purchasing requirements of existing
and potential customers
"Carousel Marketing took the time and trouble
to understand our particular industry in detail in order that they
had the credibility and knowledge to conduct the research that we
required. Their determination to secure interviews at the highest
level gave us invaluable feedback that has paid dividends within our
business development."
Neil Osment, Business Development Manager, LINPAC Corrugated Cases
