Project Title:
To increase market awareness of G&P and to
target new potential customers
Client:
G&P Quality Management, formerly Göbel &
Partner
Business Requirements
- To formulate the company’s marketing plan.
- To promote awareness of the G&P name within both the UK &
European marketplace, as more new G&P sites are established.
- To develop a system of management information for identification
of new business opportunities.
Project Outline
- To design and produce new company literature across Europe for
all new and existing branches of G&P.
- To design and programme a new multi-lingual website.
- Working closely with the client, advise on the design and construction
of a company-wide database of prospective customers.
- To design and produce display materials for events and exhibitions
across Europe.
- To undertake research within the automotive industry as well as
of new industry sectors.
- To capitalise on any PR opportunities and maximise media relations
with the UK and European automotive and business press
- To provide a structure for regular marketing discussion and activity,
and support the office team in any marketing projects.
Project Outcome
- G&P are a fast growing company and are establishing themselves
as a leading pan-European supplier within the automotive market.
- www.gpqualitymanagement.com is the most comprehensive website
in this sector, with new languages being added as G&P continue
to expand not only in Europe but also across the world.
- G&P now have a range of marketing materials that are consistent
with their quality brand.
"Carousel has worked closely with us to develop
a new marketing strategy that enables us to position ourselves as
the leading quality management service provider within the automotive
industry. A new corporate identity, multi-lingual brochures and a
comprehensive website are providing us with the marketing tools we
need to continue this progress."
Dino Kyriacou, Group Managing Director,
G&P Quality Management
